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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand E
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- Amazon Sales Rank: #513905 in Books
- Brand: Brand: Kogan Page
- Published on: 2012-02-15
- Original language: English
- Number of items: 1
- Dimensions: 9.65" h x 1.11" w x 7.48" l, 1.98 pounds
- Binding: Paperback
- 512 pages
- Used Book in Good Condition
Review "If I had to use just one word to describe this book I would say it is comprehensive...it provides guidance through the entire branding process...No aspect of brand management is left untouched." --Michael Baicoianu, Branduniq.comPraise for earlier edition:"A magisterial work on brands." --Journal of Product & Brand Management "After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature." --Philip Kotler"An authoritative, well-researched book." --getAbstract"A fully and highly informative text...well written and brought to life through numerous appropriate examples." --Journal of the Market Research Society"Kapferer continues to be on the leading edge." --Earl N Powell, President Emeritus, Design Management Institute"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." --Rik Riezebos, European Institute for Brand Management"The best book on brands!" --Design Magazine"A solid contribution written with depth and insight. I recommend it to all those who desire a further understanding of the various dimensions of brand management." - David Aaker, author of Managing Brand Equity-"I have been 'blown away' by the depth of thinking, the rigour and the organized structure. It far surpasses anything I have encountered in the world of branding." --Scott Talgo, Managing Director at J Scott ConsultingBrand managers, marketing practitioners and branding and marketing students
About the Author Jean-Noël Kapferer is an internationally recognized authority on brands and brand management. A Professor of Marketing Strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University. He is also the author of The Luxury Strategy (Kogan Page).
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